PowerLinx Inc (PWNX)

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Frank,

I think you are reading this wrong.

JCP doesn't have multiple catalogs, as I recall..at least not 16 of them.

Also watch the pronoun references

"``Our Marine Division has made the jump from direct-to-consumer sales, to a dealer network of over 800 stores. Our sales last quarter were up 410 percent, at $1,900,000,' stated SEVU CEO Rich McBride. ``The plan to market SecureView in retail stores will be through our own dealer network. Our current direct-response TV and print campaigns are the beginning of the education phase, necessary for people to understand what SecureView does.

``All 36 of OUR national magazines will shift this month to feature SecureView,' McBride continued. ``This will be followed by catalog sales. Remember, with direct-response sales, we retain 100 percent of the net profit.'

FM: Here, McBride is talking about SEVU'S catalogs. Also, keyword being direct-response sales. IT MUST be SEVU's catalogs or they couldn't reain 100% of net profit. Plus, it wouldn't be direct.

My reading is based on what McBride says. He says OUR national magazines, as if HE owns it and controls it..

I think that is where the problem is coming in for everybody..

Just my reading....I may be wrong.

FM