Demand Media, Inc. (LFGR)

[ICEQUITY]

[$$] DMD Demand Media, a content mill | www.bullfax.com
By marketmaker
25, Demand Media sold 8.9 million shares at $17 each in an initial public offering. The following day, the price rose 35 percent to $22.61, which would give the company a market capitalization of $1.9 billion, greater than New York ...
Bullfax.com - Market News & Analysis - http://www.bullfax.com/

Demand Media and the Everyday Web
Monday ~ January 31st, 2011 in Economics | Tags: demand media, Web 2.0 | by Karl Smith
Tyler points to an article about Web Success demand media, which runs sites like eHow.com. Demand media has 13,000 freelance writers on at its disposal who write short articles on what a computer algorithm tells you to write about.

I actually noticed the rise of this model about five years ago. From the inception of the web, one of the skills I offered to amaze friends and in one case actually gain employment was finding information quickly on the web. In seconds I could extract useful information from Google or at the time, Yahoo.

The trick is that most people were tempted to “ask the web.” That is search for something like “what is electrophoresis.” In the days before Wikipedia lots of people felt like this should work, but it never did. They were pointed to tons of message boards with people talking about electrophoresis, but never really explaining it.

In this simple example, the trick would be to type something like “glossary electrophoresis” or even in full quotes “electrophoresis is similar” As I would tell people – don’t think like someone asking your question. Think like someone answering your question. What phrasing would the answerer use? Search for that – typically in full quotes.

Now here comes the fun part. The advantage of this skill collapsed in the last five years or so. My wife was able to find quickly answers by – shocker of shockers – asking the web. This was the very technique I had admonished her for doing years before. Yet, it was working like gangbusters.

Now I see, that I was brought down in part by Demand Media.

As I side note this is an example of the web spreading out beyond simply being the playground of infovores like myself, but into a realm that can help people caulk a window and other everyday skills.

http://modeledbehavior.com/2011/01/31/demand-media-and-the-everyday-web/