CCME - The part one is really fluffy, part two, if any, will be weaker.
Glance through the pieces, amazed how flimsy of reseach is by the author. Take, for example,
"In order to add to the confusion over the story and possibly to further themselves on someone else’s reputation, we would like to point out something very odd. In Chinese, the name of the CCME’s operating corp. is “Fujian Focus Media” — Fujian being the province they are domiciled. Focus Media is the largest and most respected advertising company in China. To make your name so similar would be as if someone were to open a software company in New York and called it “Microsoft New York” This does not seem like behavior of a company that wants to build a brand, but rather a company opting for deception instead of brand-building."
Deception, a really serious accusation.
The only issue: The company's name is Fujian Fenzheng, which translated into Fujian Focus Media (or Fujian divided media). In Chinese, Focus Media is not a company name. It is a term relative to Mass Media. Mass media = broadcast information to everyone using TV or newspaper. Focus media (fenzhong, or divided media)-> push information to a particular segment of people (like people in the bus, elevators, airplanes, etc.) Fujian Focus Media, just like China Focus Media, just tells that the company is media company specializing in focused audiences. Nothing to do with "stealing" name from China Focus Media.
I knew this because I got confused when I first researched CCME. Cleared the confusion in 15 min by calling a Chinese friend.
The author, on the other hand, thought it was a major discovery. What an idiot!!!
AI
