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Monday, 01/31/2011 1:13:15 PM

Monday, January 31, 2011 1:13:15 PM

Post# of 2406
From today's PR:

"The launch campaign will focus on an infomercial and other direct-to-consumer offers, followed by an auto-ship program available to consumers at preferred customer prices."

So, their flagship product will be on infomercials it looks like from today's PR. I know from DD on another infomercial company that a "successful" product in the DRTV industry is able to achieve $20MM-$70MM in revenues.

Next month should be interesting as more details unfold. Lets hope this product launch is a success.

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