"The launch campaign will focus on an infomercial and other direct-to-consumer offers, followed by an auto-ship program available to consumers at preferred customer prices."
So, their flagship product will be on infomercials it looks like from today's PR. I know from DD on another infomercial company that a "successful" product in the DRTV industry is able to achieve $20MM-$70MM in revenues.
Next month should be interesting as more details unfold. Lets hope this product launch is a success.
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