Sorry, did you say you wanted just the facts?
"Our consolidated financial statements report a net loss of $2,214,690 for the three month period ended October 31, 2010 compared to a net loss of $75,744 for the three month period ended October 31, 2009. Our losses have increased primarily as a result of consulting and general and administrative fees".
As this knowledge spreads, the stock price will surely suffer. I have more if you would like?