If you are assuming that each person in that 180 million owns a tv, you are going to be disappointed. Why don't you learn to temper your enthusiasm and take a realistic look at things. Sure a worldwide audience would be big, but do some critical thinking please.
This type of thinking is precisely what got people's panties in a bunch when the "ad campaign" didn't start last summer. People were crying about no ads in the USA Today... somehow thinking that just running an ad in that paper would guarantee success.
Don't you think that the well-placed ads that Q is running are better than just throwing a big one out there in one paper?
Think what you want, just be realistic for crying out loud.
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