Why not try to do some actual DD on how big a business the funeral stationery business really is? I think it would be quite a shock to see how much money is involved in the industry that you are scoffing.
Remember that this is just another revenue stream for Eternal Image and that they are still in the casket and urn business first and foremost. Gonna love the revs that come in from a lot of different directions and emptying into the Matthews revenue river!!!
Remember that Messenger serves the entire company and most of the funeral homes and directors in the United States. Plenty of room for the VOF prayer cards and funeral stationery items in the market for items that are nearly pure profit for EI.
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