Emerald Dairy Inc fka EMDY

[Harleyman]

News for 'EMDY' - (Emerald Dairy Inc. Secures Organic Milk Contract for 2,000 Store Pharmacy Chain in Guangdong Company is granted coveted "China Organic Product" label and production certification)


HARBIN, China, Jan. 25, 2011 /PRNewswire via COMTEX/ -- HARBIN, China, Jan. 25,
2011 -- Emerald Dairy, Inc. (OTC Bulletin Board: EMDY), a leading producer and
distributor of infant and children's formula, today announced a supplier
agreement with a Guangdong-based pharmacy chain, Si Ming Yao Ye, for Emerald
Dairy's recently-launched Xinganling(R) "Organic" infant formula.

Initial stocking orders of Xinganling(R) "Organic" shipped from Emerald
Dairy's Guangdong distributors to 230 stores of the approximate 2,000 store
pharmacy chain based in the province. Xinganling(R) "Organic" will be
positioned in the infant and baby product aisles of the chain and compete
against international and local organic brands on the shelves of the chain.
Organic infant formulas are considered a premium product category in China and
mostly marketed in tier one and two Chinese cities like Guangzhou. Xinganling(R)
"Organic" will be sold at a competitive price point of 218 Yuan ($33.00)
per 900 gram can, and through normal consumption, will last a child
approximately two weeks.

In June 2009, Emerald Dairy started to develop an organic baby formula line for
the high-end market. To meet the standards for an organic product, Emerald Dairy
was required to maintain a herd of 527 organic-fed cows that were closely
monitored by certification authorities to ensure they met the rigid organic
farming standards. After 16 months of monitoring and subsequent product testing,
Emerald Dairy's organic farming operation and production line were approved by
China's Guangdong Zhongjiang Certification Co. (GZCC). Emerald Dairy now uses
the China Organic Product seal on its organic formula packaging and in
associated marketing materials.

"Achieving the organic product certification was a rigorous process and we
are pleased our new production line in Hailun and our organic farming operations
passed inspection," began Yongshan Yang, Chairman and CEO of Emerald Dairy.
"While the organic products market in China is still a niche segment, both
locally-made and imported products are gaining market acceptance among Chinese
consumers. The China Organic Product certification and seal is a critical
component of the advertising and branding strategy of our new product line and
will help us realize gross margins on our organic formula of 60%. We anticipate
Xinganling(R) "Organic" Formula will account for a growing percentage of
revenues in 2011 which will confirm Emerald's position as a high-quality
supplier in the dairy industry."

About Emerald Dairy

Through its wholly-owned operating subsidiaries, Emerald Dairy, Inc. is a
producer and distributor of infant and children's formula products in the
People's Republic of China. The Company's products are sold under two brand
names -- "Xinganling," designed for middle and high-end customers, and
"Yi Bai," designed for low-end customers. Emerald Dairy's products are
distributed throughout 20 provinces in mainland China and sold in over 6,500
retail points. For further information about Emerald Dairy Inc., please visit
the Company's website at http://www.emeralddairy.com/