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Friday, January 21, 2011 11:19:53 PM
Will others nonetheless attempt to copy the formula? Of course, assuming, that is, that (1) the company becomes a success and (2) the catalyst is the company's competitive advantage (your skepticism is duly noted and understood). In time, some may be successful in copying the formula, and JBI will thus need to continue to improve its process and market its product in order to capture the market. Ultimately, a company's competitive edge will make all the difference. I agree with all those points.
I do note, however, that patenting the formula would only expedite the replication and subsequent modification of it.
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