I found this link about a Elvis promotion in London in 2004. When I read the paragraph below I had visions of a SPEA like rise in MJET: (EPE is Elvis Presley Enterprises)
"EPE and its first master licensee will launch a line of clothing and apparel in 2005. The line, designed by Paul Guez, the founder of Sasson Jeans, will be geared toward young, contemporary men and women. EPE has given CBS, a unit of Viacom the green light for two Elvis specials next year, one of which is a biopic. It authorized Broadway producer Jonathan Pollard to do All Shook Up, a musical based on Elvis' music, next year. This past summer, EPE let Miller Brewing feature an Elvis cover from Rolling Stone magazine on millions of beer cans."
If I read this correctly, it looks like Paul Guez is the first major licensee of EPE (the former SPEA or CKXE).
Have you noticed Lisa Marie has been on Howard Stern and Oprah, etc. after a long absence from the public eye??
Interesting.
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This is a link mentioning Uzan International, but if you scroll down, it mentions another line of jeans Paul Guez had launched (partnership) and tells of the nunber of units being produced.
"Mr. Guez is currently launching hippie jeans, his Azteca jeans is producing 500,000 units per week. Roger was Vice President of Paul's original wildly successful foray into the jean market the indelible Sassoon Jean label."
500,000 units a week. Antik Jeans sell for around $250.00 a pair (do the math).
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