Hey Basser I may be wrong but I'll bet Gene Simmons sells about 100 caskets right out of the gate and his T.V. show sells about 1000 over the next year alone. I base this on past sales with the old casket and EI's looks 10X better IMO. Add Matthews and other products and EI will do fine IMO. The risk is management playing games with the stock based on past mistakes and there so called learning curve excuse for youthful experience at running a company.
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