Rhythmone PLC (fka BLNKF)

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Online advertising is expected to rise 12 percent this year to $61.8 billion worldwide from $55.2 billion in 2009, according to New York-based researcher eMarketer. Although text ads on search pages such as Google or Microsoft’s Bing remain the dominant form of online advertising, video ads are growing fast, eMarketer says. According to IDC, global online video ad spending, which was $2.2 billion in 2009, will expand to $11.3 billion in 2014.
YouTube, which has more than 1 billion views a day, says the company is “doubling” its efforts to get more viewers for its video ads.
Blinkx Plc, an online video-search operator spun off by Autonomy Corp., is among companies that stand to benefit from the expected surge in video ads, said Chief Executive Officer Suranga Chandratillake.
The site, which gets 99 percent of its revenue from advertising and was rated by ComScore as the fastest-growing video site after Facebook, targets consumers with ads using software that analyzes words and visual signs. Users can even choose their own endings to some video ads.