I totally agree, LC.
Any time I'm researching a stock, I try to get as much information as I can on the history of the principal officers of the firm.
Some like to forget the past, but I usually find past history a very reliable indicator of future performance.
IMO
"You are about to enter another dimension of investing. A journey into a wondrous land of imagination, where reverse splits are cheered, and earnings are right around the corner. Next stop, the EI Zone!"
(apologies to Rod Serling)