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APDN - is this one worth watching?

News Yesterday:
STONY BROOK, NY--(Marketwire - 01/13/11) - Applied DNA Sciences, Inc. (OTC.BB:APDN - News), a provider of DNA-based anti-counterfeiting technology and product authentication solutions, announced additional sales and continued growth in developing its global textile business. Expanding on its FiberTyping™ business, APDN is adding new customers and developing existing business, utilizing its proprietary SigNature® DNA technologies for marking and authenticating genuine textile and apparel.

DNA Authenticating for Cotton Labels
Consumers rely on product labels to reflect the true content and authenticity of the product. This is especially true considering the cost increase of cotton. Recently, a report from the National Inflation Association announced that the cost of cotton has increased by 54% and this increase has been making its way to store shelves across the globe. Having a metric that can verify cotton quality and label compliance is a key benefit of FiberTyping. It should be of special utility to enable enforcement by FTC and US Customs, as well as retailers and brand owners to ensure compliance with textile labeling laws.