China MediaExpress Holdings, Inc. (fka CCME)

[sfitz]

Marty,

I'm not sure if I get your question, but I'll point out a few things:

1. The Nielsen data is dated. If you look at CCME's 9/7 investor day presentation slide labeled #14 you'll see their airport CPM is 52.4 and their inter-city CPM is 3.5. While at about 15x this doesn't completely bridge the gap, it is much closer.

2. FMCN isn't in the inter-city bus biz. The FMCN column heading on slide 29 is "City TV CPM". That's apples and oranges with CCME.


If you don't already have v80alue's economic model you might ask for it.