Blue Holdings, Inc. (BLHI)

[Ironwork]

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UNIQDESZIGN online magazine
FASHION, MUSIC, ART, LIFE, TECHNOLOGY

January 09, 2011
antik denim
Antik Denim clothing brand embodies the spirit of a lost art and time. A time when things were hand made and every piece of clothing retained something from the personality of its creator. Antik Denim has no use for soulless machinery that mass produce dull identical items. At Antik Denim, each apparel is individually decorated and thus unique.
Los Angeles based Antik Denim brand was the creation of elite French designers Alexandre Caugant and Philippe Naouri, and the denim god, Paul Guez. This exceptional fashion trio was formed in 2004. Then, these three virtuosos founded Blue Holdings Incorporated. Antik Denim is a subsidiary of Blue Holdings Inc.
Paul Guez is the Chief Executive Officer of Blue Holdings and the man who has been in the fashion and jeans industry for over thirty years. He created and ran Sasson Jeans. Moreover, Paul Guez was a part of the success of many top labels in denim, such as Tarrant Apparel Group founded by his father, and Taverniti So Jeans.
Before Antik Denim, Alexandre Caugant made history with Goa, a very popular designer line among celebrities. His partnership with Philippe Naouri, which is crowned by many “King of Vintage” because of his tremendous knowledge and understanding about vintage denim, took no one by surprise. They are both life-long friends united by a common 20-year career in the denim industry. Not only do they worked together for Levi, but also they grew up together in the South of France dreaming to start their own clothing brand. More than their friendship and dreams, what really assured the success of Antik Denim was their common passion for Western and work wear designs.
With such fashion experts at its helm, Antik Denim became a widely appreciated denim label in the USA and internationally almost in no time. In fact, the company began making huge profits within the second quarter of being established. Antik Denim’s hand embroidered back pocket designs were so successful that other jeans companies began to copy them. In 2005, Antik Denim took action in the courtroom to defend its unique designs. In the same year on August 19th, the brand opened its flagship store on Melrose Ave in Hollywood. This is yet another evidence that the label is expanding fast.

Express yourself with Antik Denim.
Antik Denim’s style draws inspiration from all that is vintage – Old West, films, fashion and music. For the perfect fit, Antik Denim uses only the best fabrics from Japan, Italy and America. The brand is a hit with style-conscious men and woman worldwide. In addition to jeans, Antik Denim offers to the fashion addict vintage-styled tees, bags, belts and other cool accessories. Many Red Carpet celebrities are spotted wearing Antik Denim creations. Johnny Depp, Kate Hudson, Cameron Diaz, Teri Hatcher, Julia Roberts, Hilary Duff, Lindsay Lohan, Ashlee Simpson, Nicole Richie, Paris Hilton, Eva Longoria, Jennifer Lopes, and Vince Vaughn are just a few examples.
It seems that Antik Denim is meant to become the new American classic. The label is right when stating that “it’s not about denim: it’s about the pleasure of denim”. You can also obtain denim pleasure from Antik Denim. Just visit DJPremium or other online store

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