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FOCUS Enhancements and DAVIS AS, Europe's Top Maker

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Paule Member Level  Tuesday, 03/13/01 03:16:46 PM
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FOCUS Enhancements and DAVIS AS, Europe's Top Maker of Home Video Projectors, to Offer Co-Branded Product Made by FOCUSDAVIS Taps FOCUS as Exclusive International Supplier of Video Scaler/Quadrupler

CAMPBELL, Calif., Mar 6, 2001 (BUSINESS WIRE) -- FOCUS Enhancements
(Nasdaq: FCSE) announced today an agreement with DAVIS AS of Norway, the No. 1
maker of home theater video projectors in Europe, under which DAVIS dealers and
distributors will offer TruescalerOne, a video scaler/line quadrupler co-branded
by the two companies and manufactured by FOCUS. FOCUS officials said the
agreement, the first major international distribution pact for the company's
home theater product line, covers DAVIS resellers in 35 countries and makes
FOCUS the only scaler officially endorsed by DAVIS.

"DAVIS selected FOCUS as a partner because of the company's leading position in
the video scaling market, their ability to listen to customer requirements and
the supportive and responsive attitude which has been demonstrated by Focus
representatives," said Rune Bjerkestrand, vice president Product & Marketing
Management at Davis.

"FOCUS is the first partner to be selected under the DAVIS Preferred Application
Partner Program. This program has been established for the purpose of giving
DAVIS distributors, dealers and end-users products that give added value to the
DAVIS projectors, something which really is a true case with the TruescalerOne."

A video scaler is a component used with a video projector to enhance video
signals coming from a VCR, DVD player, satellite receiver, cable, or other
source. The result is a signal that is projected at the highest native
resolution possible resulting in images which are accurately proportioned,
exceptionally sharp and vivid, and free of flicker and other artifacts.

"DAVIS is Europe's top-selling brand of video projectors as well as being a
major OEM supplier," said Brett Moyer, executive vice president and COO of FOCUS
Enhancements. "This agreement gives FOCUS instant presence and credibility in
key markets across Europe." Moyer said that the "DAVIS TruescalerOne by FOCUS
Enhancements," as the name will appear on the product, will be available in
March and is being manufactured by FOCUS in two configurations: a set-top box
and a rack-mountable version. Moyer said the TruescalerOne is based on the
recently introduced FOCUS QuadScan Elite, with slight modifications to optimize
performance of DAVIS projectors. DAVIS offers two models of home theater video
projectors, the CinemaOne and CinemaTen. The TruescalerOne will be marketed with
both models.

 About DAVIS

DAVIS AS is the largest European manufacturer of digital display equipment.
Founded in 1984 in Norway, DAVIS develops and markets digital technology
products using DLP(TM) technology for multimedia presentations across a broad
range of applications. DAVIS' focus is on quality products and designs that are
user-friendly, feature ease of use, portability and compatibility. Designed for
business and home users, DAVIS products give unsurpassed image brightness,
clarity, contrast and colour saturation. DAVIS' products incorporate technology
from its partners Texas Instruments and Carl Zeiss, making them amongst the most
advanced presentation tools available. DAVIS also continues to invest heavily in
the research and design of innovative new technologies in this field.

Paule Walnuts

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