Since there hasn't been a peep, Tweet, news release or SEC filing, how do you know that the investing community at large, aside from the bunch on this board, are even aware of the doubling of the outstanding shares? (Yahoo's market cap calculation is still based on 35 million common shares.)
Since there has been no public release of this critical information, I doubt very much if it's been "priced into the stock price".
As far as Matthews....I agree.....EI is "all in" with Matthews, and has obviously gotten out of the cat and dog business.
If Matthews falls through.....EI is toast.
If Matthews lights a fire under sales, it might get interesting. Having not heard one word on that score for some weeks....I have my doubts. I'm a "glass half-empty" kind of guy.
IMO
"You are about to enter another dimension of investing. A journey into a wondrous land of imagination, where reverse splits are cheered, and earnings are right around the corner. Next stop, the EI Zone!"
(apologies to Rod Serling)