China Growth Stocks

[GorillaGorilla]

CCME Advertisements nearer the point of sale are worth more

I was reading economist article that mentioned Facebooks vs Google's adverts - and that since Google is nearer the POS it gives the advertising more traction. Obviously, since I think of nothing else, I thought SWITOW is CCME's way of enhancing the value of their adverts by bringing them nearer to the watchers acting on their impulse, I mean carefully considered choice, any success will be a double victory for the sales revenue and increased advertising rates.

Moreover, Facebook has nowhere near as robust an advertising model as, say, Google, whose search-related ads are served up to users when they are often on the point of making a purchase. Much of Facebook’s revenue comes from low-end display advertising.


[1] http://www.economist.com/node/17853336