Drinks Americas Holdings, Ltd. (DKAM)

[FUNMAN]

On who carries Rheingold: Since many of the clerks who pick up the telephone when you call a store are probably near to minimum wage earners, I accept the fact that they may not be 100% aware of the complete inventory carried in their store.

In fairness to them, when thousands of items may be on the shelves, and very little Rheingold may have been stocked in the store by the distributor and store owner, they cannot be faulted.

I am buying it everywhere I go in CT that is supposed to carry it, but whereas there may be 4 stacks of one brand piled from the floor to ceiling behind the display, there may only be 2 to 8 ... 12-packs of Rheingold on hand.

That's probably do to several factors. Consumer demand is in an infantile stage with nearly ZERO promotion; that also limits employee awareness. Available inventory from the brewer and distributors is very limited; that further limits Rheingold's presence at a retailer's location. If it's not highly visible, most people are unaware it's in stock.

The key to Rheingold's success is distributor re-orders. The key to us really knowing what is happening is knowing how the brewer's Rheingold production is ramping up ... or not.