YESD - message from CEO regarding price target - As of the last quarter there were just under 140mm shares. At $0.02 that is only a market cap of $2.8 mm. I would think that a company such as YESD that is growing its revenues substantially should trade at least 2X or 3X revenues – maybe higher depending on the growth rate and the margin structure. The WordSmart program, and its soon to be released SAT study cousin, we are hoping can produce $10mm to $15mm in revenue this year as we have seen similar proven results from the program in the past. We also have a new 2 year agreement with Alex Trebek where he has agreed to do additional endorsements, including TV and radio ads. We plan to utilize him more in 2011. Of course, we are launching additional initiatives over the coming months that will join MediPendant, PureSleep and Simply Music. If we just produce $10mm this year, it would imply a market cap of $20 to $30mm, placing the shares price at $0.14 to $0.28. We are working very hard to deliver these results. Important to our efforts is our recent approval for some major media financing. One of the largest media financing companies has approved us, which will allow us to buy our TV time on credit and pay them back as we make sales – of course, they charge a fee for this but considering our average sales ticket is greater than $300 and our hard product costs are under $10, we have some very strong gross margin to play with. The new media funding will allow us to really ramp our media spending and revenue generation in a major way. We remain very hopeful for 2011. For a the past 20 years I have watch several hundred companies be successful or fail. I have learned a lot from this experience and will apply this to help make YESD a success. Joe
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