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Friday, January 07, 2011 6:10:28 PM
the idea that Eric could duplicate in NYC what he's done in Toronto. That is, saturate the marketplace with WC.
Now stick with me here, Toronto and NYC are similar in a couple ways. Both are very densely populated cities and advertising has a very broad reach.
Between Duane Reade's and Lancaster, the potential is there for 1,000 store listings all supported by a tightly edited, 30 sec version of the DRTV.
Lancaster has a brand new manufacturing facility close by to service all these new accounts. It could really be a great thing.
New York is a the best place to start the US launch.
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