YAK Launches $3 Million Canadian Marketing Program With Air Transat
WEDNESDAY, NOVEMBER 13, 2002 06:20 PM
TORONTO, CANADA, Nov 13, 2002 (CCNMatthews via COMTEX) -- YAK Communications (Canada) Inc., a wholly owned subsidiary of Yak Communications (USA) Inc. (on the OTC Bulletin Board, under the OTC BB symbol: YAKC), a provider of international long distance discount services to residential and business customers, and vacation airline Air Transat (TSE:TRZ) have announced a cooperative marketing program.
The campaign entitled Yak Vacation Giveaway Contest runs from December 2002 until November 2003 and features 12 monthly vacation packages for two on Air Transat. The marketing program is further highlighted by an additional contest called The 12 Days of YAK which awards one free flight to Florida, everyday, during the traditional 12 days of the Christmas season.
This initiative is part of a multi-media marketing campaign designed to enhance brand recognition and consumer loyalty for both companies.
"Air Transat and YAK are value driven companies," says YAK Communication's Marketing Manager, Karen Hazan. "We both believe in delivering an affordable, reliable product to our Canadian customers. This joint $3 million initiative reinforces the commitment of YAK and Air Transat to engage our existing and potential customers with creative and exciting programs."
The Yak Vacation Giveaway Contest will be promoted online at the YAK Communications website (www.yak.ca) and the Air Transat website (www.airtransat.com). The YAK Vacation Giveaway Contest will also be promoted in the Air Transat publication "Air", newspaper print ads, kiosk displays in major Canadian International Airports, and through a direct mail program.
"YAK keeps Canadians connected with family and friends by phone," adds Ms. Hazan. "Now, with Air Transat, in addition to advancing our corporate and strategic financial objectives, we are saying thank you to our customers and giving them a chance to share their vacations together."
"We see Air Transat's connecting of friends and family similarly," adds Sylvie Bourget, Vice-President, Marketing for the airline. "As the leader in vacation travel in Canada, the Transat family of companies understands the importance of quality time spent with those closest to us, just as YAK understands the difference a long distance call can make in one's day."
ABOUT YAK COMMUNICATIONS INC.
YAK Communications (Canada) Inc., a wholly-owned subsidiary of Yak Communications (USA) Inc. (OTC BB:YAKC) was incorporated in December 1998 in Florida with the objective of providing international long distance discount services to both business and residential customers. The Company specializes in offering these services to consumers by way of a dial-around (in the United States this is commonly known as "10-10"). YAK is available in homes and businesses in Canada and the United States by dialing 10-15-945 before each long distance call. Callers who use the YAK dial-around access code are charged only for time used, and are billed directly by their local telephone company. The Company is a facilities based reseller which utilizes its own switching systems. Visit www.yak.com
ABOUT AIR TRANSAT
Air Transat offers departures from Canada to some 90 destinations in 25 countries. With a fleet of 17 aircraft, the airline is Canada's leading charter carrier. Air Transat is a subsidiary of Transat A.T. Inc. (TSE:TRZ), an integrated company specializing in the organization, marketing, and distribution of holiday travel.
CONTACT: The Communications Group Inc.
Danny Roth/David Eisenstadt
416-696-9900
droth@tcgpr.com/deisenstadt@tcgpr.com
or
YAK Communications (USA) Inc.
Larry Turel
954-938-8391 ext. 132
larry@yak.com
or
Transat A.T. Inc.
Sophie Lussier
514-987-1660 # 4516
sophie.lussier@transat.com
