China MediaExpress Holdings, Inc. (fka CCME)

[sfitz]

FYI here is some information my China research compiled about Switow from various sources.

1. CCME Ad in Tudou: http://www.tudou.com/programs/view/8qliy8seZUI/
a. CCME will publish 100,000 Switow "e shopping booklets " every year.
b. The shopping booklets will be divided into 3 types: Airport Buses booklets; Tourist Buses booklets; Long Distance Buses booklets.
c. The potential "e shopping booklet" readership will be 2 billion


2. Asia Pacific Economic Times: http://ytbao.com.cn/newsdetail.jsp?type_id=8&board_id=36&news_id=6853
a. There will be 50 brands (manufacturers) products selling on Switow. Right now there are 12 brands on Switow: Tata, Belle, Skyworth, Toshiba, Canon, Nike, Apple, Sony, Aigo, Philips, Supor, Adidas.
b. In the coming 3 years, CCME will build 500 "experience stores " at the capital cities in China. The first store will be located in Fuzhou this June.
c. Author is Asia Pacific Economic Times journalist Mr. Li Xueyi


3. Switow Site Video: http://video.baidu.com/t?di=284628644_284628644&pos=0&word=%CB%E6e%CC%D4
a. Switow's "e shopping booklet" will be distributed via 6 venues: Airport, Bank VIP, high End Club, High-speed Railway, Car Dealer 4s store, Express Buses
b. Switow is a 24 hours available shopping channel
c. Switow shopping news will be deliver to the register cell phone users
d. Switow experience stores also will be located in the High End Residential area
e. There are 50,000 TV's on the buses and there are 4,000 Express Bus Routes
f. Manufacturers only need to pay the Switow Booklets print cost to list their products in the Switow booklets
g. Lowest price guaranteed
h. Switow is CCME 's Wholly-owned subsidiaries
i. Switow is not only a dealer but also brand promoter
j. Shopping procedure:
. Manufactures can publish products, promotion and shopping location;
. consumers can call Switow hot line to order products or service.
. Switow forward the order to the manufactures and follow up with delivery.
k. CME only mentioned that the High Speed Railway version will be coming. CCME/Switow didn't have more specific information about which city's High Speed Railway or how many High Speed Railway will be.

4. Switow Site: http://www.switow.com/helpcenter/manager.do?method=getArticle&userId=0000&helpinfoid=7

They are or are planning on running a promotion for people to exchange their old products for new one. People must bring their original product and receipt (my note: I guess to the future experience store?). They get 10% of their original purchase price towards the new product. Products available are Lap Top, Ipad, Flat screen TV.