NeoMedia Technologies, Inc (NEOM)

[henke]

According to Compete's findings :

Compete, a Kantar Media company, today released the results of its Q3 2010 Smartphone Intelligence survey. Among the notable insights are the rise of mobile barcode scanning, the reluctance of some consumers to upgrade from cell phones to smartphones, infrequent use of mobile banking applications and the simplicity of "must have" features among smartphone shoppers. Compete's quarterly Smartphone Intelligence product provides both behavioral and survey-based insights into how consumers are using iPhones, BlackBerry and Android devices as well as other smartphones.

Barcode scanning, which not long ago was a niche application, should now be top-of-mind for all retailers. According to Compete's findings, barcode scanning apps have been used by 28 percent of smartphone owners. The highest rate of adoption is among Android owners -- 48 percent have tried a barcode scanning application. Not far behind are iPhone owners (39 percent), followed by BlackBerry owners (14 percent).

More than half of these active respondents said they scanned a barcode while in a store in order to compare the price of the product with prices in other stores. Others (23 percent) claim to have scanned an image of a product to bring up more information about it. And 13 percent said they've scanned a product's barcode so they could purchase it with their smartphone.

http://ih.advfn.com/p.php?pid=nmona&article=45908916