KAT Exploration Inc (KATX)

[Biochemist2002]

No doubt Ken's an experienced explorer. But I'd have to agree with the PR wording. I specifically requested (on a couple occasions) that they put the findings into a context that is relevant to "average Joe investor," or that makes clear the implications of the findings. One of the first rules of public relations is to ALWAYS consider your target audience (or to whom you're speaking). You don't toss out a bunch of technical jargon to the general public or investment community at large, unless you intend to "break it down" in simpler concepts immediately after. Such jargon should be reserved for technical reports or presentations for the mining/exploration community. BTW, this is not just an opinion. This is basic marketing 101.

Regarding your other point: with the HC drill results we did get a little initial surge upon release of the PR, but we closed flat, and again started the downward trend the next trading day. For the record, I don't think HC phase I results were terrible either. I'm actually pretty excited to see what phase II and III have in store.