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Universal Power Group to Showcase New Products At 2011 International Consumer Electronics Show

Company to feature an array of “Plug and Play” consumer products

On Monday January 3, 2011, 8:15 am EST

CARROLLTON, Texas--(BUSINESS WIRE)-- Universal Power Group, Inc. (NYSE Amex: UPG), a Texas-based distributor and supplier of batteries and related power accessories, today announced that it will showcase a number of new products at the 2011 International Consumer Electronics Show (CES) to be held Jan. 6-9 in Las Vegas.

UPG will be at booth #15121, located at Las Vegas Convention Center, Central Hall. Products on display will include:

* The recently introduced Ecotricity ECO1800 solar-powered portable generator
* UPG partner Craftwell’s eCraft line of specialty electronic die cutters and accessories for the craft and hobby market, which was named an honoree in the prestigious Innovations Design & Engineering Award program at CES
* Energizer®-branded automotive power accessories, including jumpstarters, chargers and maintainers, and inverters

"Over the past year, we have made significant progress in broadening UPG’s business through a variety of strategic alliances and partnerships. The 2011 International Consumer Electronics Show offers UPG the opportunity to showcase our broad array of products, as well as the new products that can make consumers’ lives easier, in an environmentally friendly way,” said Ian Edmonds, president and CEO of UPG. “Many of the products on display utilize alternative power sources or enhance the efficiency of portable power products, helping us to realize our vision of ‘making a difference while powering lives.’”

About Universal Power Group, Inc.

Universal Power Group, Inc. (NYSE Amex: UPG) is a leading supplier and distributor of batteries and power accessories, and a provider of supply chain and other value-added services. UPG's product offerings include proprietary brands of industrial and consumer batteries of all chemistries, chargers, jump-starters, 12-volt accessories, solar and security products. UPG's supply chain services include procurement, warehousing, inventory management, distribution, fulfillment and value-added services such as sourcing, battery pack assembly, coordination of battery recycling efforts, and product design and development. For more information, please visit the UPG website at www.upgi.com.

About Energizer

Energizer Holdings, Inc. (NYSE:ENR - News), headquartered in St. Louis, Mo., is one of the world's largest manufacturers of primary batteries, portable battery-powered devices, and portable flashlights and lanterns. Energizer is a global leader in the dynamic business of providing power solutions with a full portfolio of products including Energizer® brand battery products Energizer® MAX® premium alkaline; Energizer® Ultimate Lithium; Energizer® Advanced Lithium; Rechargeable batteries and charging systems; and portable flashlights and lanterns.

Energizer continues to fulfill its role as a technology innovator by redefining portable power solutions to meet people’s active lifestyle needs for today and tomorrow with Energizer® Energi To Go® chargers for rechargeable portable devices; charging systems for wireless video game controllers; and specialty batteries for hearing aids, health and fitness devices, as well as for keyless remote entry systems, toys and watches. Energizer is redefining where energy, technology and freedom meet to bring to market consumer-focused products that power the essential devices that help people stay connected and on the go at work and at play. Visit http://www.energizer.com, www.facebook.com/energizerbunny or www.facebook.com/energizer.

About Craftwell

Headquartered in New York, Craftwell is emerging as a leader in providing technological innovations to the crafting and education sectors. It’s flagship product is the eCraft Electronic Cutting System, and the company is focused on delivering products that save consumers time and money, while stimulating their creative process. For more information, visit www.craftwellusa.com.

Forward-Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission. Historical financial results are not necessarily indicative of future performance.

Contact:

Universal Power Group, Inc.
Mimi Tan, SVP, 469-892-1122
[e-mail]
or
Investor Relations:
Lambert, Edwards & Associates
Jeff Tryka, CFA, 616-233-0500
[e-mail]