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Friday, December 31, 2010 12:01:06 PM
It's going to take months to gear up e-cig production. They already said it.
Having the smokers option product only available when the web site adds a shopping cart might actually be counter productive because anyone wanting an e-cig won't be able to get it at SFIO, and may not come back once they settle on another brand, invest in the start kit, and become satisfied.
People are creatures of habit. Once they are satisfied with a competitors product they won't switch.
SFIO is very late getting into the game. They need to have advertising money to catch up.
Adding a shopping cart to the web site might help the share price though.
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