Hannover House Inc (HHSE)

[Engineerbl]

That's even assuming retailers make much money on DVD's. I'm sure some of the big stores do, but many times those small items that take up little shelf space are not very profitable and may even be sold at a loss. They are used to get people in the stores and hope they buy other things while there. I bought Inception while at BestBuy the other night for only $9.99 ($10 off sale). You know they lost money on that... but they were trying to get people in the stores.