Thursday, December 30, 2010 12:06:12 PM
The WNBD business model clearly spells out what will be required to achieve sustainability, and that is to sale X number of bottles of product per day/week/month in X number of locations.
As you can see there are two parts to that process: retain X number of retail locations, and generate sells of X number of bottles by sell-through.
WNBD has achieved one part of that process by attaining the number of retail locations required to meet the milestone projections of retail locations for self-sustainability. If you go back and read the CEO blog, you will see where they have shifted focus with part of their work force, and have commenced initiatives to accomplish the second part of their goal. They have begun follow-ups with current retailers, shipping sales tools (counter displays, brochures, ect..) as well as in store training, distribution rep training, additional advertising (in store and area advertising) all in order to meet the goals of the second phase of self-sustainability.
While all this is going on they are continually adding additional distribution partners (retail and comerical) they are advancing into trials with US national retailers, in the final phases of GSA approvals, ect... Now I could really care less whether you are a shareholder or not, but it doesn't take a rocket scientist to see how their business model is slowly working to fruition. The questions one has to ask himself/herself is: Will I be enjoying the sweet taste of the fruit as this business plans comes to fruition.
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