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Thursday, December 30, 2010 10:28:24 AM
1) An almost endless series of bald faced lies and blatantly misleading PRs and "company updates" coming down directly from the CEO starting with the ETC scam and ending with the failure to date (and apparent overall failure) to name the "new" sock puppet CEO/President/Co-President/???? (who may have simply withdrawn given the near bankrupt status and recent questionable activities of the company), the new board member(s), the ETC retailer (which probably never existed to begin with as more than a possibility of an intent to "do some business") and the "transparency" in general (Form 3/4s, 1Q, 2Q and 3Q filings, insider stock holdings and class(es) of shares currently held, ungagging of T/A as to float count, etc) which may have resulted in the removal of the "stop sign" rating.
2) A 200% increase in the A/S in a single year. Not merely a small indication but a sure sign that the company is in very deep financial trouble and that no one besides PIPE funders receiving massively discounted shares would consider lending them money under any circumstance. To even suggest that these shares are going anywhere but into the float via dumping by a PIPE funder is LUDICROUS if not flat out disingenuous. Shares are flowing out the door at regular and completely predictable intervals which correspond directly to the projected amount of money EXPH is losing each month (adjusted for the rapid decline in PPS caused directly by this horrendous dilution) through their excessive and totally unnecessary G&A expensing. To imply they are being DCA'd to some investor(s) hot to own a chunk of this wonderful company is so incoherent a concept as to appear insane via every fiscally sane, GAAP angle it could be examined from.
3) An addition to the already hugely bloated and non-productive EXPH payroll/G&A accounting of between 15-19 unneeded personnel from the failed BC as part of JD Brown's Messianic complex and belief he is some kind of incarnation of an "old world miracle performing carpenter" sent to rescue the unemployed in his industry using OPM. These personnel have added an estimated $50-$75K a month in additional G&A expensing which has resulted almost solely in the need to dilute the A/S by the aforementioned 200%. There may never before and may never again be such an example of stupidity and destructive tendencies shown by a corporate manager in any capacity anywhere that rivals the blatant fiscal ignorance of this single move in name of ego satiation.
4) Incredible stupidity of investing any amount, let alone "low five figures" in the sponsoring of a truck race in which the vehicle sponsored raced twice and crashed once within a minute of the first race beginning. Exposure was almost certainly nil (although ridicule was most certainly not in short supply) and this was once again most likely in the interest of satisfying the monster id of an egomaniac who puts the satisfaction of his own fantasies above the common sense interests of his shareholders and his company's bottom line.
5) Misleading shareholders concerning 2010 revenues by huge amounts. Originally projected at $17M and later lowered to $9-11M, revenues for 2010 will be lucky to reach $3M or 33% of the lowest estimate given by JD Brown. Hot on the heels of a 75% miss of revenue projection in 2009, this was NOT a casual error but a calculated misleading move to sell shares based on figures management almost certainly knew were as far off as those from 2009. I have estimated revenues for EXPH since June adjusting them along the way and I will be infinitely closer than the CEO...someone who has access to the actual books. Those numbers BTW are $2.2-$2.5M in gross revenues with a loss close to $900K ranging up to as high as $1.2M.
What you have here is a company on the very brink of massive financial meltdown. Total failure and the ONLY thing keeping it running is the endless dilution of discount share sales to PIPE funder(s). PERIOD. There can't be any other logical explanation and all that is coming should there actually be transparency is the admission they will be seeking a huge R/S and the rending of all current outsider common shares near worthless. Or some similar end result for outsider common shareholders in which the company is taken private. THAT is what you are calling "very positive" and it is not a matter of IF it will happen, but merely a question of when. All IMHO.
SBB
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