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Madison Ave. Media Year-End Chairman Statement

Dec 28, 2010 11:37:53 (ET)


BOCA RATON, FL, Dec 28, 2010 (MARKETWIRE via COMTEX) -- Madison Ave. Media, Inc. (KHZM, Trade ) issued the following statement from its Chairman:

To our Shareholders, Customers, Employees and Partners:

Thank you for making this year exceptional and noteworthy for Madison Ave. Media. Over the course of the last twelve months, you have ardently and loyally assisted and guided us at every turn. Looking back, the fruits of our labor are evident and clear. We have established a working alliance to provide digital services to the third largest newspaper in America, The McClatchy Company and their The Kansas City Star, as well as many of the nation's leading media and marketing services companies.

We have acquired one of the nation's largest and most comprehensive SMS mobile databases, while adding legendary, heavy hitter advertising executives Jim Lindsey and Bruce Silverman to the firm's growing list of talent. Lindsey and Silverman are the creative minds behind: "Don't Leave Home Without It" (American Express), "Bullish on America" (Merrill Lynch), "Something Special in the Air" (American Airlines), "made in 'Nu Yawk Ciddy?" (Pace Picante), "The Shell Answer Man," Charlie the Tuna (StarKist), The Sears' Die Hard Battery, Reach Out and Touch Someone (AT&T), and many more memorable classic ad campaigns that forged the brands that built America.

The foundation for our growth, the compass for our daily work and the unified vision we all share with our customers at every touch point is this: Due to the fragmentation of traditional media in the digital age and customers spending 80% of their waking day out-of-home, attached to mobile devices always with us, the future of advertising is clearly mobile.

Mobile is the first personal mass media, a Trillion dollar industry, 3.4 Billion users strong -- bigger than TV, Radio and the Internet combined, with 230 million text message users and 153 Billion text messages sent each month. Mobile campaigns regularly outperform the Web in conversion rates, awareness and purchase intent -- with highly measurable ROI: up to six times more effective than online ads.

Madison Ave. Media creates a person-to-person relationship with brands, reaching millions of customers one person at a time -- at the point of decision. As the leading global authority on geo-targeted mobile message delivery, we empower Brands, Networks, Media and Advertising Agencies to reach customers with compelling marketing messages at point of sale. We connect these groups, making brands relevant to customers. Our proprietary database provides access to over 150 million shoppers, touching 9 out of 10 US households.

You will also note in the coming weeks, that we have realigned and focused each of our business service groups, under the primary key customer benefits of: Understand, Reach, Engage, Connect, Save and Sell, providing a full turnkey suite of brand promotional services custom catered to the needs of brand marketers.

Thanks again for an outstanding year, and watch us in 2011, poised for success, as we continue to Understand, Reach & Engage customers at the point of sale.

Best Wishes, Stephen Molinari, Chairman, Madison Ave. Media.

About Madison Ave. Media

As the #1 connector to the Mobile Generation, Madison Ave. Media's innovative technology delivers an integrated matrix of advanced digital communications, business intelligence and proprietary digital media resources to millions of global customers on a daily basis. Madison Ave. Media provides brands, networks and advertising agencies with the understanding and reach to effectively engage today's mobile customer, while delivering highly measurable results. Madison Ave. Media is headquarters in Boca Raton, Florida with offices across North America.

For more information about Madison Ave. Media, visit: http://www.madisonavemedia.com/

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Madison Ave. Media's ability to improve their services, create new business models and content-owner opportunities, integration plans, the expected timing for the closing of the acquisition and the plans to operate Firefly independently. These statements are based on the current expectations or beliefs of management of Madison Avenue Media, and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) failure to receive regulatory approval for the acquisition, (3) failure to compete successfully in this highly competitive and rapidly changing marketplace, (4) failure to retain key employees, (5) other factors affecting the operation of the respective businesses of Madison Ave. Media. More detailed information about these factors may be found in filings by Madison Ave. Media, as applicable, with the Securities and Exchange Commission, including their respective most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Madison Ave. Media is under no obligation to, and expressly disclaims any such obligation to, update or alter their respective forward-looking statements, whether as a result of new information, future events, or otherwise.


To arrange an interview with Chairman Stephen Molinari, please contact: