Palomar Medical Technologies, Inc. (PMTI)

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PMTI's PaloVia At-home Laser Treatment on QVC

(QVC presentation link below story)

PaloVia Skin Renewing Laser for Wrinkle Reduction Launches on QVC
Lisa Schweitzer
Dec 27th 2010



We've got big news on the crow's feet front!

The PaloVia Skin Renewing Laser launches today on QVC and it's the only FDA-cleared, at-home laser clinically proven to reduce fine lines and wrinkles around the eyes.

You've probably heard your dermatologist say "the only thing we can do for your crow's feet is a series of laser treatments." Well, now you can do it yourself in the privacy of your bathroom and at a fraction of the price.

The PaloVia device is about the size of a large remote control and after 30 days of use, clinical studies administered by dermatologists and plastic surgeons found a noticeable reduction in wrinkles in 92 percent of participants.

The device generates short pulses of micro-fine laser light that penetrate your skin's sub-layers where wrinkles form, treating the aging support structure. Then the body's natural healing process sweeps away older, damaged tissue and rebuilds it with new collagen and elastin, stimulating younger-looking and smoother skin.

Each treatment session takes about three to four minutes and you only have to use it once a day. After one month, use it twice a week to help maintain your results.

Afraid you'll screw up and accidentally shoot the laser in your eye? The experts at Palomar (the company that created PaloVia) have you covered -- there's a built-in sensor that works with the Pre-Treatment Gel to verify complete skin contact, plus audio and visual cues and an automatic shut-off help to prevent overuse.

PaloVia Skin Renewing Laser retails for $499 and is available exclusively through QVC and palovia.com starting December 27. Distribution will expand in January to include Nordstrom.

http://www.stylelist.com/2010/12/27/palovia-skin-renewing-laser-qvc/

(click on Videos)
http://www.qvc.com/qic/qvcapp.aspx/view.2/app.detail/params.item.A212768.desc.PaloVia-AtHome-Skin-Renewing-Laser-Pre-Treatment-Gels.CM_SCID.coll