Eternal Image Inc (fka ETNLQ)

[Basser1]

I can't wait to see what the revenues from this will be in 2011.

Eternal Image Announces Line of Vatican Observatory Columbaria and Selects Industry Leader for Distribution


Eternal Image, Inc. (the "Company") (OTCQB:ETNL), a public company engaged in the design, manufacturing and marketing of officially licensed memorial products such as caskets, urns, monuments and vaults, today announced it has chosen Beautiful Wood™ to distribute its forthcoming line of Vatican Observatory columbaria to cemeteries nationwide.

"We are pleased to announce the upcoming availability of official Vatican Observatory columbaria and the distribution partner of Beautiful Wood," said Nick Popravsky, VP Sales and Distribution for the Company. "Beautiful Wood was a natural choice because they have already established a rich history with American Catholic churches. Over the past three decades, they have demonstrated an incredible level of skilled craftsmanship in wood and other mediums."

A columbarium is a place for the respectful and usually public storage of cremation urns. These items traditionally command between $10,000 and $250,000 apiece when purchased by the cemetery, making them the highest-priced selections in the Company's product mix.

Eternal Image expects to debut the first Vatican Observatory columbarium in the first half of 2011. Beautiful Wood™ delivers nationally, and as of the date of this release they have jobs underway in Atlanta, Michigan, Indiana, Denver, and Washington D.C.

About Beautiful Wood™

Our studio was incorporated in Glenview, Illinois in 1974. We were responsible for designing and building altars for the Catholic churches at the time they reconfigured their mass service to face the congregation instead of the crucifix. With deliveries of altars across the United States, we took our knowledge of veneering, concealed construction and fine finishing and expanded into the residential and commercial interior design markets.

We customarily work directly with our client. However, over half of our business is servicing designers and specialists for their clientele. Our line fulfills the needs of both commercial and residential applications. We have specifically designed our product to address a wide spectrum of interior environments. The concept of modular design adapts well to a fast paced and changing lifestyle. Components are manufactured in standard sizes so one may add, remove, rearrange or even take it away if desired. We have a full service manufacturing facility in the heart of the Midwest in Elkhart, Indiana.

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