Great concept but SFIO isn't selling a product while others freely market their e-cig lines right here in the USA.
They said they didn't know they could have an e-commerce site in Europe; what are their lawyers for? An e-commerce site can be set up in an hour; why haven't they don it?
They are rolling out a new business plan because their sales and distribution team failed. If the product was being widely distributed and shown at trade shows, not only would it be being bought and the company would be touting sales figures in monthly PR's, but thousands of European shareholders would swell the trading volume and gross number of shareholders because they can see, feel and believe in the product. That's the biggest truth and evidence of what is not happening.
Now they figured out they need to get into local shops to add distribution points, spend money on displays, and train low wage shop employees to sell the product. Where is the money going to come from, and how are two people in Europe going to train, hopefully starting with hundreds of shop owners willing to sell e-cigs.
They rent a room in an office condo building so there is a legal business address.
They sell more shares on the open market to fund the payroll.
They may eventually introduce a product domestically that is readily available, but has time drags, competitors keep building repeat customers (I buy a competitors product because SFIO doesn't have one), and it more and more looks like SFIO is a public offering sham.
That's what you and I own shares in. You win some and lose some. It's hard to believe in anything SFIO says anymore.
