I agree that ad rates would go down, but in the case of CCME the ad rates are already discounted compared to what other ad companies are charging. CCME has already said they'll raise rates in 2011 and even then they will be low. In any event, organic growth, more airport contracts and any aquisitions made will more than offset the unlikely event of ad rates going down.
Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.