Apple Inc (AAPL)

[LisaAu]

Spent a few hours at a large Bay Area mall this afternoon. It was swarming with people this December 23.

The Apple Store was like I've never seen it before, and I've seen it very busy. But today, one could hardly get in, it was shoulder to shoulder, And the numerous staff, decked out in red tops, some carrying iPads for orders and inventory, were selling things like crazy. A constant line of ten or more at the front cash register and another line at the rear.

iPads and Touches appeared to be the big movers, with plenty of stock to go. Among a variety of busy stores in the mall the Apple Store clearly took first place. There's really no way it could run faster. It was clearly at max capacity.

Apple is the definition of retail magic. Check the stores in your area.

Consumer sentiment is up.