NeoMedia Technologies, Inc (NEOM)

[sonofgodzilla]

Connect the DOTS Words Are Key with A..connect the dots..lol Words

04. Mar, 2010 sog opinion: it is obvious to me, too many engineers at goog instead of marketers and why they may fail imho (yes Eric, anything is possible imho)end of sog opinion
Having recently highlighted the pros and cons of Facebook advertising, we thought we should explore another digital advertising channel and draw comparisons between the two. Google Adwords is the most well-known form of SEM, making it extremely important to understand exactly what it is and how it can be used effectively for you and your business.

Unlike Facebook advertising, the key to Google Adwords is keywords. But like Facebook, it is important to know your target and how to draw them in. When using Google AdWords, an advertiser is allowed to select keywords that will enable their ad to pop up when the keyword(s) are searched. In this way, Google AdWords is different because an advertiser is targeting their audience based upon what they are searching for, and since the ads are Pay Per Click (PPC), it is important to generate narrow keywords that are specific to help avoid unwanted clicks.

Fortunately, Google has a keyword generator on their site so, before you even get started, you can generate ideas from the content on your web site or a competitor’s web site. You can also check out your estimated CPC (Cost Per Click) so you know how much you are getting into before you think about committing.

Google AdWords has also introduced bid ideas to aid in the reduction of costs and the increase of website traffic. Google tries to identify which of your keywords seem to be good candidates for bid changes and targets them based upon whether or not you would like to decrease costs or increase traffic. Check out their help blog about bid ideas for more information.
In addition to building a larger Web presence, Google has announced the addition of phone extensions into AdWords. By including phone extensions, users can call the business directly from their smart phones when viewing the ad on their mobile device. This feature appears as the last line of text of the advertisement and only costs the same as a PPC.

When examining these two popular digital advertising channels , it’s clear to see that advertising on Facebook and Google AdWords works best when under a more specific umbrella. There are tons of resources on how to best work with keywords so that an ad will make the most impression with the lowest overall cost, as well as what not to do when generating keywords and creating an ad. The important thing to remember is to keep it specific and not overdo the amount of keywords attached to an ad.

Of course, we are more than happy to help.