Wednesday, December 22, 2010 9:58:25 PM
Kind Laundry Detergent may see it's day, once the Flag Ship/ Lead Product Winning Colours has enough revs to support the real launching of the secondary product in Winning Brands portfolio. CEO Lehner as had the time to test market a few of these products, and it will be interesting to see what he deems worthy to be the next product offering. He knows better then anyone the competition that they will be up against.
Frankly, I wouldnt be long on Winning Brands if Kind was our Lead product. But if Winning Colours wins over many consumers and gains there trust, it would be a stronger bet to take Kind to the market...again, it will be interesting to see were this goes.
Nick
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