I "feel" that if Ike plays the Twitter idea right, then GO800 will have the exposure it needs to attract customers. By playing it right, I mean the following:
1)GO800 must be plastered all over Twitter.
2)There must be a clear explanation in plain English on how GO800 works on the Twitter/GO800 registration page. The explanation should not be super technical, but catchy/"advertisey" to the target audience. Words such as "cool, personal, friends" should be used. Brendan should write this up, not Ike.
After that, lease a Billboard ASAP and put it in Times Square.
After that, pray.
