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Saturday, December 18, 2010 10:08:25 AM
http://www.engadget.com/2010/10/27/microsoft-tags-2-billion-real-world-objects-with-its-phone-fri/
2 billion Tags have been printed since the January 2009 launch, and 1 billion of those Tags were printed in the past four months. Sounds like Microsoft has found some momentum, and they claim to have gained a lead in the publishing industry already.
http://www.winrumors.com/microsoft-tag-has-now-served-over-2-billion-tags/
A number of brands have deployed the Tag technology, including Canon, Kellogg, Toyota and Proctor & Gamble. Microsoft says its 2-D barcode technology is currently the publishing industry’s preferred technology by “a wide margin”. Microsoft released a number of statistics on its 2-D barcode technology:
* 1 billion Tags have been printed in the past four months, bringing the total to 2 billion Tags printed since its January 2009 launch.
* The number of Tag users increased by three fold since emerging from beta in May; the number of Tags scanned increased by four fold during the same time period.
* To date, more than 100,000 Tag accounts have been set up to add interactive digital experiences to brand advertising and marketing campaigns.
* Since August, Tag has been used in more than 100 million magazine issues.
* In the largest known barcode campaign to date, Allure had 450,000 scans, using Microsoft Tag for its annual Free Stuff Giveaway issue in August.
Read more: http://www.winrumors.com/microsoft-tag-has-now-served-over-2-billion-tags/#ixzz18TafNHn2
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