NeoMedia Technologies, Inc (NEOM)

[Pamplonan]

I just entered the barcode numbers for 3 separate magazines into the "go window", Smart Money, Business 2.0 and Mutual Funds Magazine. Each number redirected me to the parent company. Is this something that would be expected? I guess that all barcodes have to represent something in cyberspace, but does the fact that Paperclick can get me there necessarily mean the 2 are somehow at this point in time connected? I'm sure I don't fully understand the depths of barcode technology or NEOM's intentions. However, if barcodes already exist and can connect physical to cyberspace, what was the intended "bridge" for that connection. Please help.