"what will people say when the 1st 500 caskets have sold?"
I don't believe Matthews will buy that many, and if they did I don't see how they would ever dump that many in the marketplace. And I don't think they are concerned about a "binding" LOU. There just isn't any proof people are interested in personalized caskets. That has been proved for 5 years. I don't see it changing, even if Matthews is an "industry leader." What has Matthews said about this? Nothing.
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