McClatchy fka MNI

[stocktrader001]

McClatchy says ad trends are improving

December 8, 2010 9:59 AM ET

NEW YORK (AP) - McClatchy Co. says declines in advertising continue to slow in the fourth quarter.

Newspapers are struggling to arrest a nearly four-year slide in ad revenue as more advertisers turn to online destinations like Google and Facebook.

With the worst of the recession over, publishers are reporting smaller declines in print revenue. But they haven't seen the kind of rebound that would make up for steep declines last year.

McClatchy, which publishes The Sacramento Bee, The Miami Herald and other dailies, says ad revenue in the first two months of the quarter slipped 5.8 percent compared with the same two months of last year.

In the third quarter, McClatchy's ad revenue was down 6.4 percent from the previous year.

The company's stock jumped 17 cents, or 4.8 percent, to $3.72 in morning trading.

http://articles.moneycentral.msn.com/news/article.aspx?feed=AP&date=20101208&id=12491910


they still struggling but this thing can move.