optionsXpress Holdings Inc. (OXPS)

[Seminole Red]

OptionsXpress Launches Target Markers -- Winner of Customer Wish List Poll
Thursday 12/09/2010 8:00 AM ET - Globenewswire

Related Companies
Symbol Last %Chg
OXPS 20.31 1.65%

As of 4:00 PM ET 12/10/10
optionsXpress Holdings, Inc. (Nasdaq:OXPS), a pioneer in bringing professional technology for options and futures trading to individual investors, launched Target Markers for Streaming Charts on December 8, allowing customers to quickly identify desired entry or exit points for their trades. The feature was one of 8,000 product ideas submitted by customers. It won the November 2 customer Wish List poll and is live at www.optionsXpress.com today.

Target Markers for Streaming Charts is a new drawing tool that quickly calculates and displays streaming theoretical profit or loss between the current price and any point on the chart. Streaming Charts are one of the most popular features at optionsXpress. It is powerful technology that's easy to use -- traders just select and click on the chart.

The optionsXpress customer Wish List gives traders the opportunity to submit product ideas and suggestions to optionsXpress, and then other customers can vote on those suggestions. optionsXpress takes the most popular product suggestions and integrates them into its trading platforms. The Wish List has been an important input to developing innovative features including: (1) displaying Greeks and NBBO on the Trade & Probability Calculator; (2) the ability to launch a detached Streaming Chart from any page; and (3) alerts for Technical Chart Patterns. The most recent poll is just ending with votes on features including largest gap up/down Dragon screens, searching by symbol on the earnings calendar, displaying Greeks on the watch list, and displaying positions in chains.

"We constantly look at how our customers trade by analyzing site activity and conducting research -- but there is no substitute for direct dialogue with customers on what they want," said David Fisher, Chief Executive Officer of optionsXpress. "We are committed to an on-going conversation with our customers, in-person, on the phone, in email, over chat, and through our website. We listen and in return our customers' suggestions allow optionsXpress to stay ahead of competitors by developing cutting-edge innovations."

Wish List polls are typically open for one month and optionsXpress develops the winning selection during the next development cycle.

About optionsXpress Holdings, Inc.

optionsXpress Holdings, Inc., a pioneer in equity options and futures trading, offers an innovative suite of online brokerage services for investor education, strategy evaluation, and trade execution. optionsXpress Holdings subsidiaries include optionsXpress, Inc., a retail online brokerage specializing in options and futures, brokersXpress, LLC, an online trading and reporting platform for independent investment professionals, Open E Cry, LLC, an innovative futures broker offering direct access futures trading for high volume traders through its proprietary software platform, and Optionetics, Inc., a leading provider of investment education services, including live seminars, proprietary software analytics, online and offline educational products and individual coaching. For more information: http://www.optionsxpress.com.

The optionsXpress Holdings, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6907

Options involve risk and are not suitable for all investors. Please read "Characteristics and Risks of Standardized Options" or available by calling 1-888-280-8020.

Futures involve substantial risk and are not appropriate for all investors. Please read "Risk Disclosure Statement for Futures and Options" prior to applying for an account.

Online trading has inherent risk due to system response and access times that may vary due to market conditions, system performance, volume and other factors. An investor should understand these and additional risks before trading. Products and services intended for U.S. customers and may not be available or offered in other jurisdictions.

Copyright (C) 2010 optionsXpress, Inc. All rights reserved. Member FINRA, SIPC, CBOE, ISE, NFA, NASDAQ, NASDAQ OMXPHLX, NYSE ARCA, NYSE AMEX, and NYSE ARCA.

This news release was distributed by GlobeNewswire, www.globenewswire.com

SOURCE: optionsXpress Holdings, Inc.

CONTACT: FD
Kim O'Halloran
+1 312.553.6733
[e-mail]
optionsXpress
Jodi Fronczke
+1 312.267.6764
[e-mail]