Winning Brands Corporation (WNBD)

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08
Dedication in Action
by Eric Lehner
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They say that getting a “foot in the door” is half the battle in gaining a presence for a new brand in top retail locations. Today, the challenge was getting a foot OUT the door as winter decends. The picture above shows an upstairs side exit from the Winning Brands head office.

It is into this weather that Fred Lee, Retail Support, has set out with his truck, carrying Winning Colours rolling display racks for participating retailers that I have referred to recently. Fred seeks consent, in person, of each location where local management has the right to make such a decision.

In his field reports, there is no sweeter summary than entries that read like this:

“X” allowed me to leave rack, it will be up-front in a power area and the approprate amount of stock has been ordered.

Fred’s dedication to such action, in weather like this, is being matched by leading managers that want their customers to have what they need for their stores to remain best in class.


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