I've bought into and made thousands of dollars in some penny stocks when holding them by evaluating the product and management. That's why I am willing to continue to do it, but I invest nothing more than "friendly poker money" in each.
I made a mistake with SFIO. Info was thin but the product excited me. My girlfriend uses a similar product, and quit smoking cigarettes, so I thought there was room for another creative marketer.
When there was fewer than 20% of today's outstanding shares I bought in, knowingly tossing a few dollars at a highly risky investment.
It's now very obvious management is going to squeeze everything they can out of having gone public. They are not trying to implement a strategy to increase shareholder value.
If management needed money to grow and they inspired confidence, a venture capital angel would be in the wings to launch SFIO professionally.
So as long as SFIO cannot provide legally required financials and some transparency into their product's launch success and failure, I have to accept that SFIO is a total loss and soon enough going to just disappear like most penny stock companies do.
Tempting as it is to average down my investment cost, throwing good money after bad is a terrible habit. In fact it's like an addiction.
If SFIO is ever going to become a real company, they will most certainly be forced into a reverse split. If they ever make money, whatever number of shares I/you own at that time, will be enough to make a profit in real dollars.
For now you should close the book on this company and forget about it. Twelve 12 months from now SFIO will have "closed its doors".
Save your money. Stop buying shares. Let the market dry up for SFIO. Force them to stop issuing more shares to the public, to raise capital privately, or go out of business.
Buying all of the shares they keep issuing prolongs your hope that a sunken ship will miraculously be saved.
