MusclePharm Products Set to Rollout in Vitamin World Locations in 2011
MusclePharm Strengthens U.S. Distribution Adding Vitamin World to a Network That Includes GNC, Vitamin Shoppe, Amazon.com, Vitacost.com, Bodybuilding.com and Many More
Dec. 7, 2010 (GlobeNewswire) --
DENVER, Dec. 7, 2010 (GLOBE NEWSWIRE) -- MusclePharm(R) Corporation (OTCBB:MSLP), one of the fastest growing nutritional supplement companies in the United States, announced on Tuesday that its award-winning products will launch in up to 400 of the Vitamin World retail locations nationwide starting in January 2011.
The agreement starts in January and Vitamin World will introduce MusclePharm's top-selling supplements, including Assault, a popular pre-workout performance-enhancing product, and Shred Matrix, a revolutionary cutting-edge fat loss system, in its retail locations throughout the country.
Vitamin World is widely recognized as one of the top supplement retail providers in the United States and the partnership will allow MusclePharm an opportunity for continued growth. "We are very excited about adding more retail locations to our nationwide distribution. We know Vitamin World will be a great partner and will further spread the MusclePharm brand nationwide," MusclePharm President Cory Gregory said. "This new partnership with Vitamin World is a direct reflection of our fulfillment agreement and Distribution Center we recently launched with our manufacturer, which will allow us continue to grow at an impressive rate."
MusclePharm announced the iVitals fulfillment agreement last month and it is one that will greatly reduce backorders and improve turnaround time on all orders, allowing the company to increase its availability nationwide.
MusclePharm products are currently available nationwide in more than 1,200 General Nutrition Centers (GNC), 450 Vitamin Shoppes and more than 100 online stores.
About MusclePharm
Headquartered in Denver, Colorado, MusclePharm is a rapidly expanding healthy life-style company that develops and manufactures a full line of NSF and scientifically approved, nutritional supplements that are 100% free of any banned substances. Based on years of research, MusclePharm products are created through an advanced six-stage research protocol involving the expertise of top nutritional scientists and field tested by more than 100 elite professional athletes from various sports including the NFL, MMA, and MLB. The Company's propriety and award winning products address all categories of an active lifestyle including muscle building, weight loss, and maintaining general fitness through a daily nutritional supplement regimen. MusclePharm is sold in over 120 countries and available in over 5,000 US retail outlets that include GNC, and Vitamin Shoppe, as well as over 100 online stores, including bodybuilding.com, Amazon and Vitacost.com. For more information, please visit www.musclepharm.com.
CONTACT: ICR
Investor Contact:
John Mills, Senior Managing Director
310.954.1105
Source: Globe Newswire (December 7, 2010 - 9:35 AM EST)
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