DNAprint Genomics (DNAG): Google (NSDQ:GOOG

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ann441j

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Wednesday, 12/08/2010 1:01:51 AM

Wednesday, December 08, 2010 1:01:51 AM

Google (NSDQ:GOOG - News) announced in Q3 that it was on track to make $1 billion in mobile advertising this year; now figures just out from IDC really bring home just how far ahead it is from the rest of the pack: Google accounts for 59 percent of all mobile advertising revenue in the U.S., with the next-closest competitor, Apple (NSDQ:AAPL - News), coming in with just an 8.4 percent share of the market, worth $877 million overall.

What’s notable about the figures is that although a lot of talk about mobile media today is focussed around apps, this is not where the majority of money is coming from in mobile advertising. IDC estimates that of Google’s $1 billion in mobile ad revenues, only about $150 million is coming from apps, another portion from licensing fees, and the “bulk” coming from mobile web, in the form of display and search ads.

Just connecting "the ole' dot routine"...

Take care,
Ann