Media International Concepts, Inc. (fka MEIC)

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News
2005-03-15 07:30 ET - News Release


LOS ANGELES, March 15 /PRNewswire-FirstCall/ -- Opportunity Productions ("Opportunity"), a wholly owned subsidiary of Media International Concepts, Inc. (OTC Pink Sheets: MEIC), announced today that it has signed an exclusive agreement with American Dealer Services ("ADS") to produce and direct a long-form infomercial for its Micro 3 Bak-Talk Vehicle Reversing Aid ("Bak-Talk"). In addition, Opportunity will provide consultation to ADS to acquire telemarketing and fulfillment services.

Featuring the patented and exclusive "Voice Distance Indicator," Bak-Talk is a discriminating collision warning/obstacle detection system that warns drivers of pedestrians or other objects behind a rearward-moving vehicle. The device fits almost any kind of vehicle, including cars, vans, trucks, sport utility vehicles, buses, RVs, and trailers.

Bak-Talk employs the same ultrasonic echolocation (sonar) technology used by the U.S. Navy, the Marine Corps, and the Army. Its rustproof, waterproof, all-weather sensors (from -50 degrees to 135 degrees Fahrenheit) recognizes obstacles from 8 feet to 12 inches behind the vehicle.

More than 1 million Bak-Talk units have already been sold in Europe and the United States.

"We're continuing our expansion in infomercial marketing with this new exclusive agreement with ADS," said Robin Seymour, president and chief executive officer of Opportunity. "Thanks to our recent acquisition by MEIC, we now have the resources to grow our customer base to work with larger clients like ADS."

Seymour noted that Opportunity expects strong sales results from the ADS program, given that most Bak-Talk units have been sold in Europe in recent years. "We're very excited to introduce this critical safety device to the millions of Americans who now drive SUVs, RVs, vans, and other large vehicles on the roads these days," he said.

Opportunity is a Los Angeles-based, full-service advertisement production company. For more than a decade, Opportunity's mission has been to "Capture the Vision" and provide its clients with low-cost, broadcast-quality short- and long-form television advertisements as well as corporate seminars and recruiting videos.

MEIC acquires and operates advertising, entertainment, educational programming, and production companies. MEIC creates synergies by exploiting both traditional and emerging distribution channels. MEIC is being positioned to be on the leading edge by providing entertainment and information through fixed wireless broadband. Acquisitions include the master license for an animated children's program ("Fruity Fables") and a video production company (Video 2000, d/b/a Opportunity Productions).